Italian serie A is close to the beginning and traditionally the last summer event is the Tim Trophy, that will be played at Mapei Stadium in Reggio Emilia on Saturday 23th August with Juventus, Milan and Sassuolo.
The event was introduced in a press conference in Reggio Emilia.
According to Reggio Emilia’s mayor, “it is an honour to host such an important event for the second year in the town”. “I wish to thank Mapei Group and Sassuolo calcio for having created the conditions to organise an event so big in our city”, said Luca Vecchi, the mayor. “I hope that the journey of Sassuolo in serie A will continue with even better results”.
Cristiano Habetswallner, representative of Telecom Italia sponsorship, recalled the company’s presence in the Italian football in the last 14 years : “Tim trophy reaches the 14th edition and is a basical appointment for us; I think it ‘still the main summer tournament”.
Marco Brunelli, Serie A League general manager, said that “it’s not an official event but it is as if it were. It has been a regular event for several years. Over the past two years takes place in Reggio Emilia and I remember so many good things about this: stadium full participation, a party beyond just football: something I’d like to see every sunday in every stadium”.
In the end Giovanni Carnevali, Master group sport director and Sassuolo calcio general manager, shared the ideas of the partners. “It’s a great emotion for us to share these experiences. We’ll try to promote toghether with the city of Reggio Emilia new events not only linked to sports. Being hosted in Mapei stadium, with a new field and a new light plant, is a pride for Sassuolo and throughout the city. Last year we had the television audience record with Mediaset. The trophy will be aired in other countries besides Italy. Until now 11.500 ticketswere sold.
Photo courtesy of Concretamente Sassuolo
The last edition won by Sassuolo
The Tim Trophy 2014 press conference